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S.H.E is a Taiwanese girl group whose members are Selina Jen, Hebe Tien, and Ella Chen. The girls' stage names were chosen by the HIM International Music label to construct the alphabetism that functions as the name of the group. The group makes albums for HIM International label. Avex Asia distributed S.H.E's music in Hong Kong, but transferred this role to WOW Music in 2007. EMI Music China is the distributor in Singapore and the People's Republic of China.. In 2001, S.H.E began promoting the first of many products, including those of Digimaster and beverage chain Fuzion Smoothie. Since then, the group has endorsed numerous companies, including Bobson Jeans (2003), Bausch & Lomb (2002–present), Coca-Cola (2004–present), and China Mobile (2006–present). One of S.H.E's more notable commercials was for World of Warcraft, where the girls were put into the context of a fantasy gaming world.. S.H.E regularly contributes songs for endorsement campaigns. The songs "Too Much" and "Beauty Up My Life", from their debut album Girls Dorm, were used in commercials for Sogo and Wacoal, respectively. "Genesis" (Chinese: 美麗新世界) and "Watch Me Shine", from the 2002 album Genesis, were used for N-age, a South Korean online game. "Piquancy", from 2004 album Encore, was used to promote the online game New Legendary Twins (Chinese: 新絕代雙嬌). In collaboration with Fahrenheit, S.H.E sang "Always Open" for 7-Eleven....
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